Introduction to Wholesale *REVISED*

Course Summary

Course Curriculum

Module 1 - Introduction to wholesale
2 Lessons
- What is wholesale and why to consider it
  Start
- Steps to take you forward
  Start
Module 2 - Get set to wholesale
3 Lessons
- Getting your product ready to wholesale
  Start
- Getting your processes ready for wholesale
  Start
- What retailers are looking for and what you can offer them
  Start
Module 3 - Pricing products profitably for wholesale
6 Lessons
- What to consider when pricing
  Start
- How retailers will expect you to be priced
  Start
- Calculating margins
  Start
- What to do when the numbers don't work
  Start
- Other models of pricing
  Start
- Final thoughts
  Start
Module 4 - Wholesale materials that sell
5 Lessons
- Approach documents
  Start
- Elevator pitch
  Start
- Catalogues and Line Sheets
  Start
- Order forms and Terms and Conditions
  Start
- Putting it all together
  Start
Module 5 - Finding wholesale stockists for your products
6 Lessons
- Introduction
  Start
- Finding your ideal stockists
  Start
- Reaching out
  Start
- Following up
  Start
- Creating a wholesale pipeline
  Start
- Mindset
  Start

Catherine Erdly

Catherine Erdly is the founder of The Resilient Retail Club.

She is passionate about helping founders get clear on their strategy, get control of their money, cut through the overwhelm and take their product businesses where they want them to go.

Drawing on nearly 20 years experience in retail businesses of all sizes, and controlling budgets of up to £400m, she provides practical tools and insights to help you build your business profitably.

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