Introduction to Email Marketing

Course Summary

All the basics that you need to know to get you started on your email marketing journey.

Course Curriculum

Introduction
1 Lesson
- Intro
  Start
Module 2 - The basics
4 Lessons
- Lesson 1 - What is email marketing?
  Start
- Lesson 2 - Why use email marketing?
  Start
- Lesson 3 - A note on GDPR
  Start
- Lesson 4 - Email marketing providers
  Start
Module 3 - Growing Your List
4 Lessons
- Lesson 1 - Is it visible?
  Start
- Lesson 2 - Is it desirable?
  Start
- Lesson 3 - Practical tips on creating lead magnets
  Start
- Lesson 4 - Looking after your list - healthy email habits
  Start
Module 4 - Stay In Touch
7 Lessons
- Lesson 1 - The lowdown on newsletters
  Start
- Lesson 2 - Email statistics
  Start
- Lesson 3 - Timings and frequency
  Start
- Lesson 4 - Titles
  Start
- Lesson 5 - Structuring your emails
  Start
- Lesson 6 - What to say
  Start
- Lesson 7 - How to fit email marketing into your day to day business
  Start
Module 5 - Taking it further
2 Lessons
- Lesson 1 - The 3 money making email sequences that every business needs with Eman Ismail
  Start
- Lesson 2 - Personalisation
  Start
Module 6 - Final Thoughts
1 Lesson
- Final thoughts
  Start
Bonus - Email marketing for Christmas
1 Lesson
- Eman Ismail - Email marketing at Christmas
  Start

Catherine Erdly

Catherine Erdly is the founder of The Resilient Retail Club.

She is passionate about helping founders get clear on their strategy, get control of their money, cut through the overwhelm and take their product businesses where they want them to go.

Drawing on nearly 20 years experience in retail businesses of all sizes, and controlling budgets of up to £400m, she provides practical tools and insights to help you build your business profitably.

Course Pricing