How to Profitably Price Your Products

Course Summary

Get all the information you need to confidently and profitably set the prices in your product-based business. From working out what price your customers will really pay, to knowing how to give yourself enough money, this course will leave you clear and confident about the prices to charge in your business.

Course Curriculum

Get Started
4 Lessons
- Welcome
  Start
- About the Instructor
  Start
- The Elements of a Pricing Strategy
  Start
- Case Study- Cali's Cat Collars
  Start
Step 1 - Get Clear About Your Pricing
5 Lessons
- Why is Pricing so Important?
  Start
- Underpricing
  Start
- It's All About Value, Not Price
  Start
- The Value Triangle in Action
  Start
- Talking to Your Customers About Value
  Start
Step 2 - Gather Information
6 Lessons
- Gather Information - About This Section
  Start
- Review Your own Sales
  Start
- Talk to Your Customers
  Start
- Identify Your Competitors
  Start
- Study Your Competitors
  Start
- Map Your Competitors
  Start
Step 3 - Set your strategy
12 Lessons
- Set Your Strategy- About This Section
  Start
- Your Price Postition
  Start
- Good, Better, Best
  Start
- Choosing Price Points
  Start
- A Price Architecture
  Start
- Create Your Pricing
  Start
- A Note About VAT
  Start
- Profitability
  Start
- Calculating Profitability
  Start
- What to do if you are not Making Enough Profit
  Start
- Using Price in Promotions
  Start
- Pricing Across Your Sales Channels
  Start
Step 4- Make it Happen
3 Lessons
- Options for repricing
  Start
- Communicating With Your Customers (and others) About Price Changes
  Start
- Learn and Respond
  Start
Conclusion
1 Lesson
- Final Thoughts
  Start

Catherine Erdly

Catherine Erdly is the founder of The Resilient Retail Club.

She is passionate about helping founders get clear on their strategy, get control of their money, cut through the overwhelm and take their product businesses where they want them to go.

Drawing on nearly 20 years experience in retail businesses of all sizes, and controlling budgets of up to £400m, she provides practical tools and insights to help you build your business profitably.

This course is only available for members of The Resilient Retail Club