Grow Your Profits

Course Summary

This is a course exploring more advanced techniques of sales and stock management with one goal - to grow your profits.

Course Curriculum

Introduction
1 Lesson
- Welcome to the course
  Start
Module 1 - Profit margins
7 Lessons
- The importance of profit margins
  Start
- Calculating profit margins
  Start
- Blended margins
  Start
- Average profit over time
  Start
- Reviewing profitability by channel
  Start
- Ways to grow your profitability
  Start
- Balancing profit margin against other considerations
  Start
Module 2 - Sales Planning
4 Lessons
- The importance of sales planning
  Start
- The trading calendar
  Start
- Creating a plan
  Start
- Top Down vs. Bottom Up
  Start
Module 3 - Stock Planning
6 Lessons
- Weekly Sales and Stock Intake
  Start
- Sales plan
  Start
- Discounts and adjustments
  Start
- Ideal stock and weeks cover
  Start
- Open to buy
  Start
- When you need multiple WSSIs
  Start
Module 4 - Trading
4 Lessons
- Updating the WSSI
  Start
- Overperformance and what that means
  Start
- Underperformance and what that means
  Start
- In summary - working with the WSSI
  Start
Module 5 - Digging deeper
11 Lessons
- Introduction
  Start
- The product hierarchy
  Start
- A category analysis - gathering the data
  Start
- A category analysis - pivot table
  Start
- Other types of analysis
  Start
- Looking at best sellers - a monthly review template
  Start
- 80/20 rule
  Start
- Linecards
  Start
- Re-ordering sheets
  Start
- Running a stock clearance sale
  Start
- Pulling it all together
  Start
Module 6 - Cashflow
6 Lessons
- Introduction
  Start
- The elements of cashflow
  Start
- Cash flow and intake
  Start
- Tracking bills and invoices
  Start
- Keeping it updated
  Start
- Congratulations!
  Start

Catherine Erdly

Catherine Erdly is the founder of The Resilient Retail Club.

She is passionate about helping founders get clear on their strategy, get control of their money, cut through the overwhelm and take their product businesses where they want them to go.

Drawing on nearly 20 years experience in retail businesses of all sizes, and controlling budgets of up to £400m, she provides practical tools and insights to help you build your business profitably.

Course Pricing